WE lIVE IN MASS INDIE TIMES It’s like someone yelled ‘Fire!’ in a crowded movie theater the day Kurt Cobain died and everyone tried to find a different exit. Mass Indie is what happens 45 minutes later. Tired of fighting to squeeze out the doors, everyone decides to stay in the theater. Panic subsides into ambivalence. Mass Indie ditched the Alternative preoccupation with evading sameness and focused on celebrating difference instead.  YOUTH MODE: MASS INDIE But being different isn’t always a lonely journey; it can be a group activity. Whether you’re soft grunge, pastel goth, or pale, you can shop at Forever 21. Mass Indie has an additive conception of how culture works. Identities aren’t mutually exclusive. They’re always ripe for new combinations.
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It’s like someone yelled ‘Fire!’ in a crowded movie theater the day Kurt Cobain died and everyone tried to find a different exit. Mass Indie is what happens 45 minutes later. Tired of fighting to squeeze out the doors, everyone decides to stay in the theater. Panic subsides into ambivalence.
Mass Indie ditched the Alternative preoccupation with evading sameness and focused on celebrating difference instead.

YOUTH MODE: MASS INDIE
But being different isn’t always a lonely journey; it can be a group activity. Whether you’re soft grunge, pastel goth, or pale, you can shop at Forever 21. Mass Indie has an additive conception of how culture works. Identities aren’t mutually exclusive. They’re always ripe for new combinations.